I’ve always been curious about how businesses work, especially how brands build a name for themselves. My other interests have changed over the years. This one’s stuck.
I’m drawn to brands with a clear purpose. I love figuring out how my work can help them grow and make the customer experience better, then getting into the details to make it happen.
Great copy, a strategy that doubled sales, an ad film everyone’s talking about? Yeah, I’m probably already reading up on how they pulled it off.
Growing up in an army family meant seven schools, new faces and plenty of practice finding my feet. I learnt to adapt, pay attention and listen before assuming I’d understood someone. Useful habits to bring to a new brief, too.
I enjoy thinking ahead and sorting the small details. Good planning makes execution easier for everyone involved. A satisfying spreadsheet is just a bonus.
I like a plan. I’m not personally offended when it needs rewriting. I can stay composed through “one last thing”, and its occasional sequel.
Getting to know a business properly is part of the appeal. I enjoy the research and the questions that help me make better decisions.
A few briefs, some bold moves, and the work behind the numbers.
Worked on strategy and execution for a festival sampling activation introducing MARS’ latest long-lasting lipstick collection.
Built the idea around concertgoers’ need for makeup touch-ups, creating a relevant moment for product trial.
Supported campaign execution and amplification across marketing-focused social handles to promote Cleartrip’s Google Calendar feature.
Highlighted its practical benefit: advance alerts for upcoming long weekends, giving people more time to plan their next trip.
My first internship: supporting client reports, Shopify case studies and newsletter results, while researching ads and campaigns for All About Marketing.
Researched competitors, customer journeys and retail tech to find growth opportunities and inform product requirements. Helped create PDPs, improve operations and the shopping experience, both online and in-store.
From my first Philips Avent campaign to leading ChatGPT India’s social account: strategy, creator collaborations, launch amplification and making the moving parts work together.
Explore the campaigns ↑